Case Study: ADO Bahamas

The Agricultural Development Organization (ADO) Bahamas is a non-profit organization focused on improving food security in The Bahamas. Founded in 2022, ADO promotes sustainable farming practices through initiatives like backyard farms, school agricultural programs, and community gardens to address rising food costs and limited access to healthy, affordable produce.

Client
Templeton Religion Trust
Services
Strategy, Content Development
Year
2024 - 2025

ONWRD received a grant from the Templeton Religion Trust to support the efforts for Growing Together, its community garden program.

Objectives

As a Templeton Religion Trust creative partner, ONWRD Advisors was engaged to assist ADO, the grantee, in meeting these objectives for Growing Together:

  • Increase public awareness
  • Enhance public education
  • Attract the target audience
  • Attract potential corporate sponsors

ONWRD's Approach

Strategy:

ONWRD Advisors developed a comprehensive communication strategy to define the Growing Together brand, identify its target audience groups, and engage them through brand storytelling and compelling visual communication.  

Tactics:

  • Connecting backyard farming to better health, local culture, community building, and environmental friendliness.
  • Creation of approachable and authentic messaging with warm, earthy visuals.
  • Design and development of branding and digital marketing assets for social media and the TRT website.

Key Deliverables:

  • Communication Strategy: This document is considered a "reference guide" and a "valuable asset" by the ADO team, highlighting the strategic thinking behind the project's communication efforts.
  • Grantee press release.
  • Grantee Story: A long-form write-up explaining Growing Together and its intended impact
  • Grantee Fact Sheet: Providing key information about the project.
  • Visual communication (logo and graphic elements, website thumbnails, social media posts, and assets).
  • Promotional  video highlighting the initiative's intended impact

Client Feedback

ONWRD was commended for:

  • Clear communication
  • Thorough strategy
  • High quality deliverables
  • Valuable input during the design process

Final Deliverables

  • Communication strategy document.
  • Grantee story write-up and press release.
  • Social media templates and graphics for the TRT website.
  • Digital marketing assets (headers, thumbnails, social media posts).
  • A 3–4 minute promotional video.