Case Study: Healthcare Industry Provider

Challenge: Expanding into a New Market

An established healthcare organization was opening a medical facility that would serve a different target market from most of its other locations. The organization wanted to build on its past successes while demonstrating a forward-thinking, strategic approach to growing the business. The new facility was intended to be the crown jewel of its locations, complete with modern equipment and premium services that would not only meet basic healthcare needs but also meet the demands of a new client base.

Our Solution: An Integrated Marketing & Launch Strategy

We worked closely with the client to understand their brand, business objectives, and the dynamics of the market they were entering. From there, we developed strategies to attract new business, strengthen existing service lines, and build awareness and visibility. Together, we created a compelling narrative and messaging framework to reinforce the desired brand perception. We also implemented a targeted digital marketing strategy and managed an in-person launch event to celebrate the official opening of the new facility.

ONWRD's Approach

Strategy:

The strategy was designed as a clear framework to guide market entry. It focused on defining the audiences to prioritize, clarifying the positioning of the new facility, and establishing the channels best suited to reach and influence those audiences. The framework acted as a blueprint, ensuring that all subsequent activities were aligned and working toward the same objectives.

Tactics:

• Commercial analysis
• Communication strategy
• Digital marketing strategy and management
• Social media advertising campaign 
• Content development
• Launch event management

Client Feedback

The healthcare provider praised ONWRD for:

• Providing valuable, detailed, and useful data and insights
• Excellent market data analysis
• Comprehensive marketing and communication strategy 
• Project management